Industries · Logistics & distribution
Shippers now ask AI assistants for 3PLs, brokers and distributors by lane, region and capability. The answer depends on whether your coverage and services are written in a way a model can read.
Real-world examples of the prompts we test. In your audit we build 40 or more like these from your actual services and regions, then run each one on six AI assistants.
The patterns we see most often. Each one is fixable.
Lanes, service areas and warehouse locations often appear only as a map image, or inside a quote tool.
One sentence per facility gives AI nothing to separate you from dozens of similar providers in the same metro.
Credentials such as SmartWay, C-TPAT, FDA registration and hazmat capability decide shortlists, but are rarely stated clearly.
Different addresses, phone numbers or service descriptions across directories make models hedge, or leave you out.
It varies by buyer. We track ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews. Copilot matters in particular because it's built into the Microsoft 365 tools many shippers use at work, and it relies on Bing's index.
AI can't recommend a price it doesn't know or a service level you haven't stated. Clear, specific facts about lanes, capacity and SLAs are what get you into the answer, before price is ever discussed.
The free Agent Blindness Report runs prompts like these for your company and your competitors, and shows what it costs you. Delivered in 48 hours.